I have always wondered how the media can produce well-researched, well-written, and well-presented information basically minutes after the death of a famous person. Now I know: The information is prepared beforehand, maybe sometimes even years in advance, and constantly updated.

Unfortunate for the not-yet-deceased if such an obituary is accidentally published as in the case of Steve Jobs, founder of Apple, Inc., on Wednesday, August 27, 2008. Although Bloomberg financial newswire realized its mistake quickly, the obituary was already seen, downloaded and blogged about at Gwaker.com where it can be read in its entirety. Even the gravestone is already finished.

Macabre? Oh yeah. That is for sure. But it shows that nothing goes unnoticed online where people and not just computers crawl the net 24/7.

Steve Jobs at Macworld 2008, photo by dfarber
Steve Jobs at Macworld 2008, photo by dfarber

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