Clayton M. Christensen brings product improvement down to a simple statement in his presentation at the ECS National Forum on Education Policy: “Understanding the job rather than understanding the customer is the critical insight” (at about 8:30 min in the video).
His example is the buying of milk shakes. Collecting data on who buys milk shakes [...]
Posts Tagged ‘innovation’
How to improve a product effectively
Digitization of books speeded up
I just ran across a video in which an automatic book scanner was presented. It was amazing to see how fast this machine works. Digitization of libraries will sure be faster with such a machine. Furthermore, I think the automatic page turning is less invasive than a person turning the page because there won’t be [...]
