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EYC unConference (Part 3)

After a wonderful lunch and small talk at the lunch buffet, we had two more sessions at the EYC unConference today. You can read part 1 and part 2 before continuing if you haven’t already done so.

Low budget user testing

Courtney Johnston offered to facilitate a session on user testing and how to do that on a shoe-string budget.

A lot of user testing can be done by using paper and web site mockups. You also do not need hundreds of users, but can often already get an idea when you ask about 6 people to participate in a card-sorting activity or give them a task to complete on a web site. Some professional usability testers may bury their head in the sand when they read these lines, but here were are talking about testing web site for communities that operate on a very low till non-existent budget who cannot afford to have sessions in a usability lab and use awesome, but expensive software and setups to conduct their testing.

Often, even only with a few number of people, you can get an idea of whether a certain navigation works, whether menu items are named logically etc. However, when you only have access to a small number of people, you should be acutely aware of their ICT background to interpret their answers correctly and not make false assumptions and objectifying these.

Getting started with user testing

Courtney Johnston provides tips of how to do low-budget user testing; CC shared by Kristina D.C. Hoeppner

Feeding back to software developers

Tim McNamara offered the last session that I went to for this day of learning more about community involvement online. It was on how to give useful feedback to software developers. That was a dear topic to me as I get frustrated sometimes when people write forum entries or send me emails from which I cannot really make out the problem and try to solve it. It always takes a lot of effort to figure out what the issue might be and how to solve it.

The Google Project Hosting issue tracker is a good example of how to guide users in providing constructive and useful bug reports. When you open a new issue, you don’t just get an empty text box, but depending on your bug report, you can choose a template which then gives a few suggestions of what to include in your bug report. The template for a “user defect report” has the following items:

What steps will reproduce the problem?
Step 1.
Step 2.
Step 3.

What is the expected output? What do you see instead?

What browser (or hg/svn client) are you using? On what operating system?

As these questions are written directly in the text box, people can’t overlook them. ;-)

I will have to check if we could also add such pre-populated text in Launchpad for people filing Mahara bugs. That would be very useful.

Now what?

Currently, I am still in the processing phase because there was a lot of information today, a number of web sites to check out, things to try out for myself and wrapping my head around. It was great to meet people who create web sites for non-profits and a lot of times use open source. Joomla was talked about quite a bit as a person ran two sessions on it whereas other CMS were hardly mentioned (we should remedy that next time). However, as was pointed out when the Wordle was shown: Drupal sits on top of Joomla and has “brain” right next to it. ;-)

Words shouted out during the closing session of EYC unConference to say what was important

EYC unConference in a Wordle; created by Wellington ICT

A big Thank You to the organizers and volunteers as well as the participants of the unConference who made that day a great learning experience.

EYC unConference (Part 2)

As written in the previous post on the EYC unConference, everybody could propose a topic for a session and gather people to discuss it. After my initiated session on how to actually get people to use a community web site in which the attendees greatly participated and did not need a lot of facilitating, I went to a similar session. There the focus was on the use of social media, in particular Twitter and Facebook.

Online communities and social media

People saw the purpose of Twitter and Facebook differently and it always came down to finding where the people you want to reach hang out and picking them up from there.

Another important point that was raised was that not everybody is using social media and should not be forced to do so in order to join a community, but they should have alternative means for engagement. though that does not mean that the lowest common denominator should be chosen. It is worthwhile to educate community members about the possibilities of social media and offer them training so that they can become literate in its use.

Despite that, especially established community members should not be forced to go out of their way to continue engaging. Somebody came up with an analogy to a restaurant that was picked up by Joanna McCleod. When regular patrons come to a restaurant, they should not be made to go out again to find a flyer that is being distributed on Lambton Quay in order to be able to dine at that restaurant. They should still be able to just go inside without any detours.

The session attendees agreed that it is about the way of communicating and not necessarily the tool. Twitter and Facebook can change rather quickly in this day and age. So you may have to switch to another service. However, the idea of the social networking will persist. And you should not be afraid to pull the plug and discontinue using a tool when you realize that your community does not take to it. Your efforts can be used elsewhere more productively.

group discussion about using social media with communities

Never mind the nice weather outside. Community's social media use is as good. CC shared by Kristina D.C. Hoeppner

Web accessibility

Robyn Hunt talked about what everybody could do to improve their web sites to embrace accessibility. That does not only mean that people with disabilities can get more out of a web site, but it also means that the web site is improved for everybody as accessible web sites often also include looking at usability issues that might frustrate “regular” users as well.

I know that I have to improve the accessibility of my blog here, e.g. give meaningful alternative text and not just my picture caption and probably improve a whole bunch of other things that are normally hidden to the eye, but help people greatly who use screen readers.

Learning more about accessibility is a project on my ToDo list for which I will have to set aside a time and either participate in a workshop or read relevant texts.

One thing that particularly stuck in my head was that Facebook is not a good page in terms of accessibility because it is quite busy among things. However, when viewed on a smartphone, people with disabilities can participate as the content presented in the smartphone apps is basically clutterfree making it easier to use. Thus, though the service was not changed, a change of device suddenly enables a number of users to finally participate. And the internet offers independence and freedom to a great many people with disabilities as they can now get information that they had previously no access to and they can also engage in online conversations.

I cover the rest of the day in part 3 on the EYC Conference.

EYC unConference (Part 1)

Today the Engage Your Community unConference, initiated by Wellington ICT, took place at the Rutherford House at Victoria University in Wellington. It was “a day long learning event for community webmasters and others using IT for Wellington’s communities”. On top of that, it was free thanks to its sponsors.

Around 90 people fought the urge to stay outside in the wonderful sunshine and rather warm temperatures to engage with like-minded people in discussions around using the web with communities. Some people had already thought about a topic to present beforehand while others decided on the spot.

I belonged to the latter category. After listening to a number of people shouting out their topics in the opening session, I thought I did not want to bring yet another tool-centered session to the table. Therefore, I decided to offer a session on online community engagement after all the tools had been set up and talk about what happens then, how to get people to participate, and how to keep them interested in the conversation.

Engaging communities online

As I do not have eternal wisdom in that area, but wanted to share my experience as well as tips I had learned at WordCampNZ just a couple of weeks ago, in particular from Suzanne Kendrick on Day 1 and Matt Miller on Day 2 (using his example of story telling to not talk about your business but just something interesting), I started the session also hoping that others would want to share their thoughts.

The group of about 18 participants took to the topic and brought in their own perspectives and community management tips that worked for them. Tim McNamara volunteered to jot down notes. It became clear that people in one community do not all communicate in one space, but that community organizers who want to reach their community, should be present in a number of spaces online and offline to cater to the community. Discussions on Facebook may differ greatly from those in a discussion forum on the community site itself. Sometimes just having a “like” button next to a post already helps to engage those (the majority) who would otherwise not comment.

A great book to read on the topic of online community stewardship is Digital Habitats: Stewarding Technology for Communities by Etienne Wenger, Nancy White and John Smith.

Whiteboard notes on the session "Engaging Communities online"

Whiteboard notes thanx to Tim; CC shared by Kristina D.C. Hoeppner

Are you interested in learning more how the day progressed? Continue with part 2 and then part 3.

Summer of Tech: Meet & Greet

Today was another event in preparation of Wellington’s Summer of Tech 2010: the Meet & Greet.

40 companies have so far signed up for Summer of Tech and at least 35 attended tonight’s event with one or more representatives.

It was a great and well-organized event. We had the chance to talk to students interested in working for Catalyst IT for their internship and get to know them a little bit. We can take these impressions into account when we go into the next phase which will be shortlisting students for 10-minute interviews.

Meet & Greet; CC shared by Kristina D.C. Hoeppner

Meet & Greet; CC shared by Kristina D.C. Hoeppner

In preparation for the event I looked at the profiles and CVs of the students who were interested in our e-learning team position. Some were done very nicely and in an easy to read format. Others however were written entirely in prose. No bulleted lists at all or even keywords highlighted. It was rather difficult for me to stay interested in the novella-length CVs as they just took a lot of time to go through and pick up the important stuff.

I am not a fan of standardized CVs, and the personality of the application should come across. However, some points should be taken into consideration when writing a CV. There are lots of web sites that expound on that. One of my favorite ones is JoblineLMU (because I know the creators and have taken a course with them. :-) ). The resources can be worked through in self-study. It was created having German university students in mind, but others can also find valuable resources and tips in there.

Students writing CVs should keep in mind that people who don’t have much time are going to read their CVs. Being concise, to the point and stating things in a fashion that is easy to grasp are very appreciated.

I am looking forward to the next step, the speed interviews to hopefully find somebody who’d be a good fit for our e-learning team.

WordCampNZ (Part 3)

My summaries of the presentations I listened to at WordCampNZ 2010 continues. If you missed the previous installations, you can read Part 1 and Part 2. A list of presentation slides can be found on the WordCamp NZ site.

This blog post covers the morning sessions on Sunday, August 8, 2010.

Matt Miller – Business Communities

Matt talked about building an online community for businesses in Hawke’s Bay. Instead of choosing a dry name like “Hawke’s Bay Online Business Community”, they came up with Fruitbowl.

They will soon celebrate their 1st anniversary and have learned a lot of things during the last year. For example, that social media is about people and not hearing about business all the time. That resonates with the other presentations on communities by Suzanne and Courtney.

Very successful posts on their blog (58 contributors already) deal with non-business things, e.g. a list of suggested restaurants and the making of a duck shooting boat. Tell stories and do not promote your business endlessly on your blog because people want to read stories is Matt’s advice.

A cool plugin that Matt showed and uses on Fruitbowl is Author exposed. If an author provided details about himself, these are shown in a small pop-up immediately on the page and you don’t have to navigate away from it first.

Take-home message: Setting up a community for (local) businesses is worthwhile because they can interact differently. The community should not just be a self-promotion and ad space, but a place where stories can be told and where people also connect socially.

Matt Miller

Matt Miller; shared by Kristina D.C. Hoeppner

Jeffry Ghazally – Extending WP e-Commerce through plugins

Jeffry had a talk prepared that led the audience into the depth and intricacies of the plugin that he and his company develop, WP e-Commerce. The main message that was important to me was that a plugin should never be hacked, but added onto ideally via another plugin that hooks into the existing one. That way upgrade issues can be avoided.

Jeffry did a live demo of his plugin showing off the technical side, but also giving us a glimpse at the frontend. For example, he uploaded audio files that were added automatically and retrieved from the database for purchasing. Basic information on the songs were provided and the songs could also be previewed before purchase.

Jeffry reflected his impressions in WordCampUK + WordCampNZ. You can also find his slides there in the recording from WordCampUK.

Take-home message: Leave the original code alone and extend it by writing a plugin. And: live demos can work. ;-)

Jeffry Ghazally

Jeffry Ghazally; shared by Kristina D.C. Hoeppner

Special mention – Vicky Teinaki

Vicky Teinaki deserves to be mentioned specially. She was called the Twitter Stream Queen because she covered WordCampNZ continuously and exhaustively on Twitter. Her speed of finding references and cranking out the tweets were amazing. She has written a blog post How I Live Tweet Conferences that should be on the reading list of anybody wanting to embark on such a task.

She received a reusable coffee cup and specialty coffee for her contribution to WordCampNZ.

Vicky Teinaki, Bill Bennett and Jason Kemp

Vicky Teinaki, Bill Bennett, Jason Kemp, and unknown woman; shared by Kristina D.C. Hoeppner

Final thoughts

The 1.5 days of WordCampNZ were brimful with a variety of presentations that ranged from providing an overview of BuddyPress features to talking about examples of designing WordPress sites to building and managing communities in WordPress (and in general) to nitty gritty technical issues.

One topic that I missed, I realized on my way back home, was the educational sector. Why was there no talk about the use of WordPress at school or university? Are there not so many educational users in New Zealand? Did they think a presentation by them would not fit because all other presenters came from the business field?

My shining example of WordPress use that I refer to when I want to get inspiration is University of Mary Washington where Jim Groom started out with WordPress MU and expanded to BuddyPress. His experiences have been tremendously positive and he gets invited to present at conferences and other institutions to talk about his implementation and in some cases also assist setting up something similar.

In hindsight, I could have asked, once I knew that I would attend WordCampNZ, if there was still a slot available to talk about using WordPress in a university study program. But for some reason I felt far removed from Luxembourg (and it was not only the distance) and especially the university to talk about the use of WordPress in the Bachelor in Educational Sciences during the academic year 2009/10.

During this short conference I learned a lot and not just related to WordPress. A number of presentations that I followed touched upon topics that are of general interest and have impact also on other things and not only WordPress, e.g. community management, creating a custom theme, and writing. But also the sessions that dealt with technical issues were helpful because I could always understand parts of them and make sense of these parts and learned more about the technical side of WordPress.

A big Thank You to all organizers, in particular Jason Kemp, who was the spokesperson and kept us updated before, during, and after WordCampNZ 2010.